On Wednesday May 9th, SemiSphere Digital officially launched by welcoming local business owners to a Digital Seminar at the Woodstock Club of Indianapolis to learn more about how digital marketing can drive desired results.
Julia Moffitt of WTHR’s Sunrise team kicked off the event with an introduction of SemiSphere Digital, a division of WTHR. Guest speakers included Director of Sales, Tim Warner, Melissa Sheehan, Vice-President of Sales & Marketing for AdCellerant and Galen Kerr, Senior Account Manager at AdCellerant.
This informational seminar included topics on the consumer’s buying journey and how it has been affected by this new digital era. We discussed why the full-funnel marketing strategy will work for your business and how to track attribution for all of your marketing, including your digital efforts. As video consumption continues to grow, OTT was a new, hot topic that had everyone’s interest.
Business owners spoke up during the presentation, asking questions and wanting to know how to identify if their campaigns are working, what to look for and why is full-funnel marketing necessary.
As the seminar wrapped up, guests shared stories and experiences with the SemiSphere Digital team and their peers in the business community. With Seminar #1 in the books, we at SemiSphere Digital look forward to helping businesses continue to grow with a digital strategy that can drive awareness and deliver leads. Give us a call to learn how we can provide a custom recommendation to meet your business’ needs.