Financial Services

Digital Marketing Case Study

Company Overview

A local Financial Services company provides financial planning, retirement planning, and estate planning.

The Challenge

Financial service organizations recognize that over 85% of households in the US are online.

The next generation of customers, who are rising in their professional careers and wealth building are online.

Increasing leads from digital advertising is imperative.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

The Results

In 3 months the team accomplished the following:

  • Filled the financial services lead generation pipeline.
  • Increased new client acquisition.

3 Month Campaign

  • 600K Impressions
  • .11% CTR
  • 660 site visits