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Digital Marketing Case Study


Company Overview

A local company needed to bring new customers to their construction and remodeling business. Specifically they wanted to focus on kitchen & bathroom remodels.

The Challenge

Today when customers need to find a business or service, they search online on sites that offer design ideas. Without an online strategy they were missing out on customers everyday.

They needed an online strategy to reach online researchers and turn them into customers.

The Plan

By combining behavior, content, and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

The Results

In 6 months the team accomplished the following:

  • Increased new consumer phone appointments for project quotes.
  • Increased company and services awareness through design content sites.
  • Increased the overall number of projects and revenue.

6 Month Campaign

  • 500K Impressions
  • .11% CTR
  • 550 site visits