Legal

Digital Marketing Case Study


Company Overview

A local Attorney needed to bring new customers to their site to convert them into clients.

Specifically they wanted to focus on DUIs and Criminal Cases.

The Challenge

Today when customers need to find an attorney, they research online on sites that explain their particular legal problem.

Without an online strategy they were missing out on customers everyday.

They needed an online strategy to reach online researchers and turn them into clients.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the Attorneys target client at all stages of the decision making process.

The Results

In 6 months the team accomplished the following:

  • Increased new client form submissions requests for appointments.
  • Increased the awareness of the Attorneys services through content sites.
  • Increased the overall number of client appointments.

6 Month Campaign

  • 500K Impressions
  • .11% CTR
  • 550 site visits