Medical

Digital Marketing Case Study


Company Overview

A local Lasik Eye Surgeon is a respected leader in the local market.

Offering Lasik and Cataract surgery to elderly customers.

The Challenge

The Surgeon was interested in reaching consumers to boost online exposure and generate more telephone appointments and online requests for information.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential consumer at all stages of the decision making process.

The Results

In 3 months the team accomplished the following:

  • Increased new consumer web traffic through programmatic display.
  • Reengaged a database of previous consumers who had visited their site.
  • Increased overall phone call and information requests.

3 Month Campaign

  • 750K Impressions
  • .12% CTR
  • 900 site visits