Recruitment

Digital Marketing Case Study


Company Overview

A national distribution company responsible for transporting 10,000’s of parcels per month.

They experience significant employee turnover each month for positions at all levels from warehouse workers, drivers, and general laborers.

The Challenge

The distribution company needed a constant flow of applicants available for full-time, part-time, and seasonal workers.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

The Results

In 3 months the team accomplished the following:

  • Maintained a constant flow of available labor.
  • Shortened the hiring process.
  • Filled positions with qualified applicants.

3 Month Campaign

  • 750K Impressions
  • .12% CTR
  • 900+ site visits / interested applicants