Retail

Digital Marketing Case Study


Company Overview

A local retailer had been a respected leader in the Jewelry market with 3 locations.

Offering both online and offline sales they focus on high net worth customers.

They are the leader in engagement, wedding, and high-end watches.

The Challenge

The retailer was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase foot traffic to their 3 locations around the city.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

The Results

In 3 months the team accomplished the following:

  • Increased new consumer web and foot traffic through programmatic display.
  • Reengaged a database of previous consumers with IP Targeting.
  • Increased overall sales by retargeting valuable site visitors

3 Month Campaign

  • 750K Impressions
  • .12% CTR
  • 900 site visits