Digital Marketing Case Study
A local retailer had been a respected leader in the Jewelry market with 3 locations.
Offering both online and offline sales they focus on high net worth customers.
They are the leader in engagement, wedding, and high-end watches.
The retailer was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase foot traffic to their 3 locations around the city.
By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.
In 3 months the team accomplished the following:
- Increased new consumer web and foot traffic through programmatic display.
- Reengaged a database of previous consumers with IP Targeting.
- Increased overall sales by retargeting valuable site visitors
3 Month Campaign
- 750K Impressions
- .12% CTR
- 900 site visits