Digital Marketing Case Study

Company Overview

The largest Casino in the US caters to the NE region, national, and international visitors.

The resort delivers a full service vacation experience including casino, spa, dining and shows

The Challenge

Travel and Entertainment decisions are linked to affluence and to the user’s online behavior and interests.

With over half of the travel and entertainment revenue originating online the casino needed a fresh digital strategy to reach the right consumers at the right time.

The Plan

By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the travel planning process.

The Results

In 12 months the team accomplished the following:

  • Reduced the CPA of each visitor to under $50.
  • Increased on-premise dinning revenue
  • Increased loyalty card purchases from on-premise guests

12 Month Campaign

  • 1 Million Impressions
  • .11% CTR
  • 110,000 site visits