Solutions


Digital Advertising

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Targeting Options



Daypart

time of day or day of the week


Frequency

control the number of times your ad is seen by each consumer


IP Targeted

match your database


Device

computers, laptops, mobile phone and tablets


Behavior

travel enthusiasts, auto shoppers, real estate investors, foodies and more


Demographic

gender, age, income, education level, profession, and more


Geography

country, state, DMA, city or zip code


Geofencing

allows you to reach your target audience based on their physical location


Device ID

continue to target the same individuals after they leave the geofencing in area


Content

sports, news, entertainment, healthcare, and more


Search Retargeting

keep your message in front of consumers after they visit your site


Site Retargeting

reach audiences searching for your product or service

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Audience Targeted Display



Programmatic

Utilizing cutting-edge RTB (real-time bidding) technology, our team can now purchase and place audience targeted display advertising across a network of brand-safe sites.


IP Targeted

IP targeting can help focus your advertising to only those individuals based on their physical location. Simply provide our specialists with your database which includes the name, address and zip code and we’ll take care of the rest!


Location Based Display Advertising

Geofencing (Microproximity)allows you to reach your target audience based on their physical location. Provide us with specific addresses or latitude/longitude coordinates and we’ll only serve your display message to folks that enter into that “fenced” in area. Supplement your geo-fencing campaign with Device ID targeting and continue to target the same individuals after they leave the “fence” in area.


Retargeting

Site Retargeting
Once a consumer clicks through from your ad and visits your site, we’ll want to keep the message in front of them by serving them display ads even after they exit your site.

Search Retargeting
Used to enhance your SEM campaign or simply target consumers searching for specific products or services, Search Retargeting delivers display ads to those that have exhibited specific behaviors on the search engines.

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Audience Targeted Video



Programmatic

Similar to programmatic display advertising, video allows you to target and display your message with a 15 or 30-second commercial that appears prior to video clips across our network of brand-safe sites.


YouTube Video

Here’s your opportunity to showcase your video ad on the world’s largest video site. Using a 15 or 30 second video, along with a companion display ad, your message can be targeted to specific categories relevant to your business (Arts and Fitness, Parenting, Health, Business, Automotive, Finance and more!). The best part, you only pay for video impressions that were actually viewed!


Connected TV/OTT (Over-the-top)

The modern-day television set is also now a streaming, internet-enabled media player and our solutions give you the opportunity to reach the audience using these devices. Whether it’s a Smart TV with built-in wi-fi or an OTT device such as Roku or Apple TV, we’re able to geographically target your video advertising to consumers using this technology. Advertising inventory includes Video On Demand placement as well as Live Streaming programming. In addition, we’ll target your commercials to those viewing Full-Episodes of programs on their connected tv or any other internet-enabled device (computer, tablet, or smartphone).


Bundled Video Solutions

Not sure which video solution is right for your business? Let us utilize our unique mix of all of the solutions to maximize your budget and optimize your campaign based on what platforms and devices are working best. Our Video AdMix solutions include a combination of YouTube, Connected TV, Programmatic Video and even Facebook Video to deliver your targeted commercial to the right audience!

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Search



SEM

Search Engine Marketing allows you to reach your target audience at the bottom of the purchase funnel, right before they are ready to transact. For a small management fee, we’ll design, implement, measure and track your optimized SEM campaign to hit your company’s KPIs (key performance indicators). Our approach is completely transparent, meaning you’ll know what keywords we’re purchasing on your behalf and how each is one is performing. In addition, we can layer in call tracking technology to ensure we capture and record those consumers that are using a click to call functionality on their mobile phones!


SEO

Search Engine Optimization is the key to ensuring your website is technically sound and contextually relevant in order to drive traffic, increase awareness and improve your rank within the search engines. Without a solid SEO plan in place, it’s similar to building a new house without a foundation. We’ll take all the guesswork out of how to execute your SEO strategy and even provide you with a no-cost, no-obligation audit of your existing site’s structure and performance. If you’re too busy to worry about Meta Tags, backlinking or domain authority, let us take the lead and improve your rank online!

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Email Marketing


Email is still one of the most effective means to reach a targeted audience online. Using double opt-in email lists to ensure compliancy, our team has the capability to design, send, track and measure email marketing to ensure results for your business. In addition to standard reporting metrics (opens, clicks, etc), we can now match-back successful transactions from your business to those that actually saw and responded to your email campaign.

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Admix Bundled Solutions


You already see the value and understand that you probably need a presence with display, video and social media, but you’re not sure which of those three will perform best, than you’re a perfect candidate for our AdMix Bundled Solution. AdMix is a budget-based campaign designed to give your advertising a targeted presence across YouTube, Facebook/Instagram and our targeted display ad network. This unique approach will optimize your campaign based on which solution is working best and ensure an ROI based on your pre-determined KPIs.

Digital Services

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SEO


Search Engine Optimization is the key to ensuring your website is technically sound and contextually relevant in order to drive traffic, increase awareness and improve your rank within the search engines. Without a solid SEO plan in place, it’s similar to building a new house without a foundation. We’ll take all the guesswork out of how to execute your SEO strategy and even provide you with a no-cost, no-obligation audit of your existing site’s structure and performance. If you’re too busy to worry about Meta Tags, backlinking or domain authority, let us take the lead and improve your rank online!


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Content Creation


Our team of writers can create original written content for your website or blog. This content can be used in conjunction with native advertising, email marketing and our other content-driven marketing solutions.


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Creative/Design Services


When you advertise with SemiSphere Digital, you have access to our design services. Our team can create ads for any advertising solution. We can also work to match the content and language of your current site, or work within parameters of your existing style guides.